gold spot | security | Orange UK

This latest Gold Spot cinema advert sees the return of the fictitious 'Movie News' team to a movie theatre in the United States. They meet and interview the Orange Phone Guards, who take their jobs as guardians of entertainment very seriously to ensure a phone doesn't ruin your movie experience.

Orange introduces the ‘Phone Guards’ in the latest Gold Spot cinema advertising

Following the popular ‘Phone Break’ Gold Spot cinema advert, Orange released a fun follow-up that will be shown on big screens across the country. This latest Gold Spot advert sees the return of the fictitious ‘Movie News’ team to a movie theatre in the United States, where they meet and interview the Orange Phone Guards, who take their jobs as guardians of entertainment very seriously.

The tongue in cheek instalment, created by Fallon, focuses on the hilarious and over-enthusiastic measures taken by the ‘Talk and Text Enforcers’ to ensure that mobile phones do not ruin the cinema experience. The Gold Spot shows Orange Phone Guards confiscating audience members’ handsets, and screening them in scanners, ahead of the movie. The Orange Phone Guards state that they are ‘guardians of entertainment’ and use Orange sniffer dogs as a ‘canine strikeforce’ to uncover concealed mobile phones.

Spencer McHugh, Director of Brand for Orange UK said: “To date the success and popularity of our Gold Spot ads has been built on entertaining movie-goers while encouraging them to wonder what is coming next. So we’re really excited to share the latest Gold Spot creative with UK cinema goers, and hope that it encourages them to switch off their phones to make the most of the movie”.

The full Orange Phone Guard commercial will be screened in UK cinemas from Friday 24th February 2012, in digital cinemas, and in others from 2nd March 2012.
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Orange Phone Break Credits
Project name: Orange Goldspots - Intermission
Creative agency: Fallon
Client & their job title: Spencer McHugh, Director of Brand, Orange UK
Executive Creative Director: Santiago Lucero
Creatives: Sam Hibbard, Dan Watts, Avril Furness, Miles Carter
Group Account Director: Jennifer Black
Account Director: Emily Olson
Account Manager: Brad Firth
Agency Producer: Jo Charlesworth
Production Company: Outsider
Director: James Rouse
Producer: Benjamin Howell
Director of Photography: Stoeps
Editor: Ben Jordan @ Work and Rachael Spann
Post-production: MPC
Music (if composed/mixed): n/a - library
Audio post-production: Anthony @ Factory

About Orange UK
Orange is the key brand of the France Telecom Group, one of the world's leading telecommunications operators. With almost 131 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.
In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited.
On July 1 2010, the company became part of Everything Everywhere, one company that runs two of Britain's most famous brands - Orange UK and T-Mobile UK - with plans to transform the industry by giving customers instant access to everything, everywhere, offering them the best value, best choice and best network coverage in the country. Everything Everywhere Limited is the UK’s biggest communications company, with a combined customer base of almost 28 million people and more than 720 retail stores across the country. Everything Everywhere Limited is registered at Hatfield Business Park, Hatfield, Hertfordshire, AL10 9BW under the registered company number 02382161.
For more information please call the Orange Press Office 0870 3731500, or visit www.orange.co.uk/newsroom

Orange To Launch Quick Tap ‘Treats’

Orange partners with EAT. to further the Quick Tap initiative in the UK
All Orange customers with NFC enabled handsets to benefit from a free EAT. treat everyday from early March
Available nationwide, the offer will run until Summer 2012
Orange unveiled ‘Quick Tap Treats’ - the UK’s first mobile contactless retail reward scheme, in partnership with the EAT. restaurant chain. Quick Tap Treats will allow all Orange customers with NFC enabled handsets to simply tap their mobile phone on specially designed posters at any of the 110 EAT. outlets* so they can receive a free treat each day - from a free baguette or piece of fruit, to a free coffee.

Building on the success of the first contactless mobile payments service launched last year, the next phase of Quick Tap (the umbrella name used for Orange’s UK NFC services), sees all Orange customers with NFC handsets able to use their phones for the new Quick Tap reward programme, Quick Tap Treats.

From launch, these Quick Tap customers will be eligible to receive one on the following ‘treat’ reward options everyday.  New treats will be added over time:

Quick Tap Treats
Free Ham & Cheese Baguette
Free Small Coffee
Free Porridge
Free Fruit
Hot Drinks Upgrade (small to big)
Free Mash & Gravy with any Pie purchase
Breakfast Bacon upgrade (small to big)
Soup Upgrade (small to big)

Quick Tap Treats works using NFC tags which will feature on specially designed posters in EAT. stores nationwide.  Customers simply need to tap their Quick Tap phone on the poster to play a game in which they will win and be able to immediately redeem guaranteed treats from within the EAT. store. The game will also be available as a Quick Tap Treats App downloadable from Orange World, as well as BlackBerry, Android and OVI apps stores, providing improved game playing experience.

As a result of the new initiative, approximately 200,000 Orange UK customers will be able to access the new Quick Tap rewards programme from launch, with this number set to rapidly grow as further NFC enabled handsets are ranged.

All Orange customers with Quick Tap (NFC) handsets will receive an SMS informing them about the Quick Tap Treats rewards programme, and a marketing campaign supporting the initiative will also commence in early March.  If any customer is unsure whether they have an eligible Quick Tap handset, they can contact Orange customer services, who will be able to advise them or they will be able to visit a special section of the Orange website from launch.

Commenting on the announcement, Pippa Dunn, Chief Marketing Officer, Orange UK, said: “Last year we started a whole new movement in the way consumers make payments on the high street, and with Quick Tap Treats, we're continuing this with a new and innovative way for our customers to receive rewards for their loyalty. So whether it’s a free coffee on the way into work, or a free baguette at lunchtime, you really do get more with you mobile on Orange".

For further information, and full terms and conditions on Quick Tap Treats will be on www.orange.co.uk for launch.

SCOTTISH PUBLIC SECTOR to MAKE SAVINGS of £1.6 MILLION by SELECTING ORANGE

Orange announces that it has been selected by the Scottish Government to provide voice, data and mobile broadband services to 10 bodies within the Scottish public sector.
The bodies benefiting from the deal also include several universities and is estimated to save the Government £1.6 million over the next four years. As a result of the selection, Orange has created a dedicated public sector team to be based in its Greenock call centre. In addition to being responsible for customer service, the team will be responsible for the management of the implementation, as well as monitoring network performance on an on-going basis.
Orange was selected following a two stage procurement process which included an invitation to tender and a competitive e-Auction.  The Scottish Government’s selection process was extremely rigorous to ensure they chose the mobility organisation that would deliver the greatest value and service.  This is in the context of an environment where cost transparency alongside excellent local services are also critical. Vodafone was the incumbent mobile provider for the majority of the bodies.
Kate Jack, Head of Public Sector and Health, Orange, said, “We are delighted to be working with the Scottish Government. Our main focus is to ensure that all users will benefit from a wide range of mobility products and services, supported by both a high quality of service and network coverage regardless of their location. By being able to utilise both the Orange and T-Mobile networks, we can promise all users that they will be able to access the biggest mobile network in the UK. In addition, we understand that creating efficiency savings in the public sector will continue to be under tough scrutiny over the next few years. However, what is clear is that there is the opportunity for the Scottish Government to make these changes through shifting the IT which the organisation uses.”
The procurement process started on the 1st September 2011 and the winner of the e-Auction was decided on 28th September 2011. 50 per cent of users will start using the service shortly. The remaining users will switch over to Orange as legacy contracts end. This is expected to be completed by mid 2013.

T-Mobile Poland, Orange Poland to improve network coverage, offer better quality services through radio network sharing

Nokia Siemens Networks to consolidate and upgrade operators’ GSM and HSPA radio networks, preparing for evolution to LTE

T-Mobile Poland and Orange Poland have selected Nokia Siemens Networks as one of the vendors to deploy and upgrade their GSM and HSPA networks, enable radio network sharing and prepare them for Long Term Evolution (LTE). Currently, Polska Telefonia Cyfrowa operates the T-Mobile network, while PTK Centertel runs the Orange network, and these will be managed by a joint venture called NetWorkS! Nokia Siemens Networks will provide its Single RAN (radio access network) platform and related services to improve the network performance, reduce costs and make the shared network LTE-ready.

“We are focused on delivering high-quality services and introducing the latest technologies in Poland. The network upgrade and development will significantly improve the performance and quality of the shared infrastructure, which will be the largest in the country, to provide an optimum end-user experience. In Nokia Siemens Networks, we have a partner with a global experience of network sharing deployments and this will ensure a speedy roll-out for us,” said Milan Zika, director of the technology and networks division and Board Member, T-Mobile Poland.

“The network consolidation and upgrade is an important part of what we aim to deliver with the radio network sharing. It will result in higher network availability and improve the quality of services for Orange and T-Mobile subscribers in Poland. At the same time, it will enable better use of network resources and make new investments optimal,” said Maciej Witucki, chief executive officer of the Telekomunikacja Polska Group, which owns PTK Centertel.

Under the contract, Nokia Siemens Networks’ Single RAN platform, based on the compact, energy efficient Flexi Multiradio Base Stations, will replace a large part of the existing GSM and HSPA radio access sites. The platform will also allow a percentage of the existing sites to be re-used, thereby lowering costs while protecting investments. In future, it will enable a smooth transition to LTE through a simple software upgrade.

Nokia Siemens Networks’ NetAct network management system will ensure a single view of all the different network technologies, consolidating network monitoring, management and optimization within this shared environment. The contract also includes a range of services, including construction works and the full set of care services comprising hardware services, proactive software services and 3,000 hours of training as part of competence development services.

“So far, no operator has undertaken a multiradio RAN sharing initiative of such a broad scope and we are excited to be part of this implementation. Our Single RAN platform will not only enable the operators to adopt new technologies at a rapid pace and use different spectrum bands efficiently but also reduce the cost of delivering high-quality voice and mobile broadband to end-users,” said Thorsten Robrecht, head of Network Systems Product Management at Nokia Siemens Networks.

About Nokia Siemens Networks

Nokia Siemens Networks is the world’s specialist in mobile broadband. From the first ever call on GSM, to the first call on a commercial LTE network, we operate at the forefront of each generation of mobile technology. Our global experts invent the new capabilities our customers need in their networks. We provide the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work together seamlessly.

With headquarters in Espoo, Finland, we operate in over 150 countries and had revenues of over 14 billion euros in 2011. http://www.nokiasiemensnetworks.com
http://www.twitter.com/NokiaSiemensNet

BAFTA 2012 | Miss Piggy's Red Carpet Show | Orange UK

World-renowned superstar and diva Miss Piggy talks to BAFTA 2012 hopefuls on the Red Carpet, exclusively for Orange Film. There's a full list of BAFTA nominees and winners here: http://oran.ge/zeGySG

THE ORANGE BAFTA RED CARPET SHOW WITH MISS PIGGY IS NOW LIVE!

The Orange BAFTA Red Carpet Show with Miss Piggy can be viewed via http://youtu.be/P7bAWtlKLSk
Show includes interviews by Miss Piggy with some of Hollywood’s leading lights including Gary Oldman, Michael Fassbender and Daniel Radcliffe.
Media can embed the show using the following code

Orange announced that the hotly anticipated ‘Orange BAFTA Red Carpet Show With Miss Piggy’ is now available to view via http://youtu.be/P7bAWtlKLSk
Miss Piggy, in a UK first, took to the Orange British Academy Film Awards red carpet to interview some of the film world’s biggest names in her own inimitable style including Gary Oldman, Michael Fassbender and Daniel Radcliffe. The glittering awards ceremony took place last night at the Royal Opera House in Covent Garden, London, just days after ‘The Muppets’ went on general release across the UK.
Miss Piggy needs no introduction; star of film, TV and the Disney movie ‘The Muppets’ which is now in cinemas across the country, she has been a pop culture icon known for her wit, charm and for having a certain frog on her arm.
Joining Miss Piggy in the new movie is Walter, the world's biggest Muppet fan, his brother Gary (Jason Segel) and Gary’s girlfriend Mary (Amy Adams) from Smalltown, USA, who  discover the nefarious plan of oilman Tex Richman (Chris Cooper) to raze the Muppet Theatre and drill for the oil recently discovered beneath the Muppets' former stomping grounds. To stage The Greatest Muppet Telethon Ever and raise the $10 million needed to save the theatre, Walter, Mary and Gary help Kermit reunite the Muppets, who have all gone their separate ways: Fozzie now performs with a Reno casino tribute band called the Moopets, Miss Piggy is a plus-size fashion editor at Vogue Paris, Animal is in a Santa Barbara clinic for anger management, and Gonzo is a high-powered plumbing magnate. With secret, signature, celebrity cameos, Disney’s “The Muppets” is in cinemas now.

ADAM DEACON WINS THE ORANGE WEDNESDAYS RISING STAR AWARD

The Kidulthood Actor and star of Anuvahood tops the public vote
The Orange Wednesdays Rising Star Award is the only BAFTA Award to be voted for by the public
Adam Deacon joins the ranks of Orange Wednesdays Rising Star Award winners including Tom Hardy, Kristen Stewart, Noel Clarke, Shia LeBeouf, Eva Green and James McAvoy
Orange is proud to announce Adam Deacon as the Orange Wednesdays Rising Star Award winner in 2012.
The Orange Wednesdays Rising Star Award is the only award presented at the Orange British Academy Film Awards that is voted for by the public. Adam is one of five international actors nominated for their exceptional talent and recognised as a true star in the making. The other nominees are: Chris Hemsworth, Chris O’Dowd, Eddie Redmayne and Tom Hiddleston.
Born and raised in Hackney, East London, Adam rose to fame after starring in 2006 film Kidulthood and has been playing urban and streetwise characters since the age of 12. He reprised the role of Jay in Adulthood, the sequel to Kidulthood, as well as starring in crime thriller 4.3.2.1. In 2012, he is due to appear in three films; Outside Bet (alongside Bob Hoskins), thriller Payback Season and Menhaj Huda’s Comedown.
Spencer McHugh, Director of Brand at Orange, said: “We’re thrilled that the British public has chosen Adam as their winner. The build-up to the award has been one of our most exciting yet and the passionate support for the nominees from their fans on Twitter and Facebook has demonstrated this truly is the public’s award. We’d like to congratulate Adam and hope this marks the start of a new exciting chapter in his career.”
Pippa Harris, Deputy Chair of BAFTA’s Film Committee and Chair of the Orange Wednesdays Rising Star jury, added: “The nominees represent some of the most exciting performers in cinema right now. I can’t wait to see what Adam and they do next.”
The Orange Wednesdays Rising Star Award was created in honour of Mary Selway, the highly respected BAFTA-winning casting director whose career spanned three decades and over ninety films before she died in 2004. She worked with notable directors such as Steven Spielberg, Roman Polanski, Clint Eastwood and Ridley Scott, contributing to the creation of some of the silver screen's most memorable characters.
Initially a longlist of eight actors and actresses were selected by a jury of respected members of the film industry including Harry Potter director David Yates, Jury Chair Pippa Harris and actors Simon Pegg and Sienna Miller. Orange customers voted for their top five to produce the nominees, and the British public voted for the winner via the Orange website www.orange.co.uk/bafta and by text.

MISS PIGGY TO TAKE TO THE BAFTA RED CARPET WEARING LOUIS VUITTON AS THE HOST OF ORANGE’S RED CARPET COVERAGE

It was announced today that world renowned fashion house Louis Vuitton is to dress star of the big screen Miss Piggy when she hosts ‘The Orange BAFTA Red Carpet Show’ this Sunday 12th February’. On the opening weekend of her new film release Disney’s ‘The Muppets’, Miss Piggy will take centre stage in her glamorous gown on the red carpet as interviewer rather than interviewee talking to the world’s leading movie stars and esteemed filmmakers.
The dress Miss Piggy will be wearing pays homage to French Women of the 50's wearing an iconic fifties-inspired silhouette dress with vintage spirit: full bust, slim waist, full long skirt for a romantic look, realised in an elegant powder shade of beige coloured silk tulle. The bustier is embellished on the waistline with a bow made out of thousands of silver sequins, part of 'Les Extraordinaires ' their Fall Winter 2010 Show.
Miss Piggy: “Moi on the Red Carpet at the BAFTAs wearing Louis Vuitton designed by my dear friend Marc Jacobs. We have a word for that in Hollywood: Va-va-va-voom”
The Orange British Academy Film Awards hosted by Stephen Fry will be on BBC1 from 9:00pm on Sunday 12th February. ‘The Orange BAFTA Red Carpet Show With Miss Piggy’ will be filmed, edited overnight and made available to view via orange.co.uk/bafta.
The Orange British Academy Film Awards Red Carpet show will be hosted by Edith Bowman on BBC3 from 7:30pm.